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How to Create Ideas for Your Donor Letters

January 18, 2021 By cyndi4ETS

Photo by Andrea Piacquadio from Pexels

“Leaders bring vision, faith and courage to coordinated effort.”        Lorne Sanny – The Navigators

One of the constant and never-ending jobs of staff at the Pregnancy Center is to write letters or emails to their donors, volunteers, and churches. There are thank you letters to donors and churches and emails to engage and inspire volunteers during this pandemic. Then there are newsletters to your mailing list, and fundraising letters. The list goes on and on.

Mind Mapping

Something that has helped me in my writing and brainstorming is using a Mind Map.

A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structure information thereby helping you to better analyze, comprehend, synthesize, recall and generate new ideas.

In a mind map, as opposed to traditional note taking or a linear text, information is structured in a way that resembles much more closely how your brain actually works. Since it is an activity that is both analytical and artistic, it engages your brain in a much, much richer way, helping in all its cognitive functions. And, best of all, it is fun!

How to Draw a Mind Map

  • Start in the middle of a blank page, writing or drawing the idea you intend to develop. I would suggest that you use the page in landscape orientation.
  • Develop the related subtopics around this central topic, connecting each of them to the center with a line.
  • Repeat the same process for the subtopics, generating lower-level subtopics as you see fit, connecting each of those to the corresponding subtopic.

A Mind Map Example

Here is an example of a mind map of ideas for donor letters based on the Lorne Sanny quote above.

I hope this might give you some ideas for crafting writing prompts to help you with all those letters and emails you must write on a regular basis.

In addition to the mind map ideas above, I have also created a list of topics or prompts that might be helpful. We can all use a little inspiration from time to time. Click here if you would like to download this mind map.

47 Donor Prompts

  1. How Technology Empowers Us at the Pregnancy Center
  2. How we use Social Media
  3. How we engage our community
  4. Who are the most-needy in our community
  5. How our clients use social media
  6. How we spend your money
  7. What I learned at the Heartbeat (CareNet) conference
  8. When I feel frustrated . . .
  9. Book shopping – Buy these books
  10. I want to brag a minute about
  11. Is being pro-life and non-judgmental mutually exclusive?
  12. What we can learn from listening to the opposition
  13. Why it is worth investing in our educational programs
  14. What we do instead of advertising
  15. Why you won’t find __________ at the Pregnancy Center
  16. Does _______ matter to you?
  17. Pro-life trends that impact your ministry
  18. We can handle criticism, especially if you help us grow.
  19. Where do you see us falling sort?
  20. We asked 10 volunteers why they have chosen this ministry.
  21. Listening better and how it will strengthen your relationships.
  22. What we do when there are no clients
  23. And you thought you knew everything about us
  24. Is there more going on here than immediately obvious?
  25. The big picture about (company/site/project)
  26. Revisiting . . . .
  27. Meet the founders
  28. The one big guiding principle that explains sour path of action
  29. How we are thriving/surviving through the pandemic
  30. What hindsight has taught us
  31. What you don’t know about me – yet
  32. Where I’m from: An interview with our staff about their origins
  33. What your kids can teach your about _____________
  34. The biggest challenge I’ve yet to accomplish
  35. Ask us anything
  36. Shared wisdom from __________
  37. Your best questions answered
  38. Interview with ____________________
  39. The people who work here
  40. Why you won’t find ____________ at our ministry
  41. Collaborate with us on _________________
  42. Bring a friend to the fundraising banquet and here’s how you both benefit
  43. Our take on ____________
  44. Things I wish I knew before I started
  45. A client’s journey through the Pregnancy Center
  46. Why we choose to minister as opposed to manipulate
  47. What speaking the truth in love looks like at the Pregnancy Center

25 Volunteer Email Prompts

  1. Letting go
  2. Just when you think you are done
  3. When it all goes wrong
  4. My 5 biggest mistakes in the counseling room
  5. Revisiting . . .
  6. The essential guide to ______________
  7. Helpful websites
  8. Letting go
  9. What do you do to recharge?
  10. Interview with _____________
  11. Another perspective on your current situation
  12. Does ____________ matter to you?
  13. Confessions from past mistakes
  14. Where do you see us falling short?
  15. We asked everyone in the office for one personal failing of their
  16. We’re sorry and here’s how we’ll make it up to you
  17. What to do when you are not seeing clients
  18. Collaborate with us on a selfie project
  19. And you thought you knew everything about us
  20. Ask us anything
  21. A completely different take on ______
  22. The biggest challenge I’ve yet to accomplish
  23. Your best questions answered
  24. Finish strong – What we know about helping you finish strong with clients
  25. How to recover from _____________

Writing Fundraising Letters – Helpful Websites

This one is from the charity Go Fund Me Blog
How to Write a Nonprofit Fundraising Letter That Inspires Action
This one is from Double the Donation
6 Types of Fundraising Letters: Write Amazing Appeals! [2021 Update]

This one is from QGive

Fundraising the Ultimate Guide (with free examples)

Filed Under: Vision, Faith & Courage

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